How to use Email Marketing as a Beauty Pro

If Instagram were to shut down tomorrow, how would you reach your clients? How would they reach you? There are many different ways to answer that question but one of my favorite ways to answer that question is email marketing. Here are some of my favorite things about email marketing and how you can use it to your benefit as a beauty service professional. 

As social trends change, you'll want to have a consistent way of reaching your clients. Email marketing allows you to reach your clients 24/7, no matter what social media platform they use or what social media platform is popular at the time. Remember that social media is a tool that we rent to direct clients to platforms that we own, such as a website or email list. 

Another one of my favorite things about email marketing is it allows you to create a sense of community around your brand. You can continue the stylist-client relationship even after they've left your chair by offering exclusive content to your email subscribers such as beauty tips, sales, appointment openings, and more. Here's a list of ways to use email marketing for your beauty business: 

• Monthly newsletters

• Beauty tips specific to your industry and services

• Sales, specials, and discount codes

• Appointment openings

• Private classes and tours

• Salon notices and updates

Another pro of email marketing is that it is usually free until you reach 1000 subscribers. Popular email marketing services include Mailchimp, Convertkit, and Flodesk. Email marketing is a great way to connect with your clients outside of social media while growing your exclusive community. What are you waiting for? Send your first email to your client list today!