How to Write the Perfect Caption
Your audience will love nothing more than a caption that teaches them something new, makes them laugh, or tells them more about your services. While writing captions can be challenging for some, it’s a skill that any beauty pro running their Instagram page will need.
Captions are the text added to your Instagram posts, reels, videos, or stories. They are important for many reasons. First, they help tell stories and add context to your posts. Secondly, they help you build personal connections with your audience. Next, they allow you to give value to your followers. Lastly, they help you encourage your audience to take action through a strong call to action. In this blog post you’ll learn the anatomy of a caption, which call to action to use and when, and my caption dos and dont’s for beauty pro’s.
The Anatomy of a Caption
The first part of the caption is the hook. This is usually the first line in your caption. It should grab your follower’s attention and make them want to stop to look at the post and read more.
The second part of the caption is the body. The body provides context to the hook and post. This is where you continue the story or give value.
The final part of the caption is the call to action or CTA. The CTA encourages your audience to perform an action after reading the post. Each post should include a call to action.
Call to Actions
The call to action you include in your post will depend on the content pillar and purpose associated with the post. Promotional CTAs should encourage followers to book an appointment or buy a product while engaging CTAs should encourage followers to engage with the content. Here are a few CTA examples for each content pillar.
Inspirational
“Can anyone relate to this?”
“Tell me about a time when you…”
Promotional
“Book your appointment at www.mywebsite.com”
“Click the link in my bio to purchase the hair serum”
Engaging
“Comment your favorite…”
“Which style do you like the most?”
Ask a question
Educational
“Follow for more tips”
“Click the link in my bio to learn more”
“Sign up for my class using the link in my bio”
Entertaining
“Comment below if you can relate”
“What would you do in this situation?”
Caption Dos and Don’ts
While mastering the art of writing captions does take time and practice, here are some dos and don’ts to keep in mind when creating captions for your beauty business.
✅ Stay true to your brand voice and tone
✅ Keep your captions clear, short, and concise
✅ Use keywords related to your industry and service
✖️ Overuse emojis
✖️ Use different and hard to read fonts
✖️ Make your captions too long or wordy