11 Ways to Use Instagram Stories for Your Salon

Updated 4/27/22

Instagram stories are an easy way to engage with your existing and potential clients. Your followers can chat with you, ask you questions, participate in polls, and answer your questions. It's also a great way to increase your visibility and engagement on the app when you are using them consistently. Here are eleven ways you can use Instagram stories for your beauty business: 

  1. Post pictures and videos of your progress as you work on a client. 

  2. Repost clients that tag you in their selfies and photos.

  3. Quickly keep your clients up to date about cancellations and available appointments.

  4. Repost content that is relevant to your audience and industry.

  5. Build excitement for an event such as your book’s opening or a sale using the countdown sticker.

  6. Host a client Q&A using the questions sticker. 

  7. Highlight a product you love. 

  8. Show your face and talk to the camera. Prospective and current clients want to see you!

  9. Get your clients' feedback on an idea using the poll sticker. 

  10. Share exclusive content with your V.I.P clients using the close friend’s feature.

  11. Have your clients share their photos of your work using the Add Yours sticker.

Although Instagram stories expire after 24 hours, you can turn your favorites into Instagram highlights to keep them on your page forever. These are eleven quick and easy ways to engage with your clients and followers using Instagram stories! 

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How to Stand Out as a Beauty Service Provider

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Here’s How Your Salon’s Instagram Should Look Post COVID-19